About Us


Before Forward Thinking…

Born and raised in Pembroke, Jennifer attended Campbell University in North Carolina on a golf scholarship. While competing at the NCAA Division 1 level, she pursued a Bachelor of Arts degree in Mass Communication. Upon graduation, she had two career options: golf and communications. Jennifer returned to her hometown to work in advertising at a local newspaper.
After two years, she decided to pursue professional golf and earned her card in 1998. Her golf career took her to southwestern Ontario for an extended golf season. She competed on the Canadian Women’s Golf Tour and then moved to one of the top private golf clubs in Canada. She thought her life was set until she met a member of the club who was trying to build a golf course which was embroiled in media controversy. After one season at her dream job, she left to work for a golf course that might never be built.
Within a year, Jennifer had turned public opinion in favour of the golf course. Unfortunately, the project was denied approval at the Ontario Municipal Board and was abandoned. Jennifer then went to work for the project’s lawyers as a researcher for a civil litigation firm. While she had the best job in the law firm, after two years, she returned to golf at a private club in Ottawa.
During that time, she also wrote her Canadian PGA Class A exam to become qualified as a head professional and returned to competing on the Canadian Women’s Tour. While she enjoyed the competition, she missed working in communications and opted to return to her hometown and start her own business. 

It’s Not Who You Know…It’s Who Knows You!

Jennifer launched Forward Thinking in May 2006. She had her first contract a month before she opened! Since then, the business has grown each year. Since opening, Jennifer’s firm has worked with more than 200 clients that include entrepreneurs, small business, not-for-profit organizations, municipalities and political candidates. Almost 100 per cent of her clientele is located in a small town.In addition to marketing consulting, the business also produces the following:

For information on any of the above, please contact Kallie Doering, Business Development at Forward Thinking.

10 Year Anniversary: 2016

Although it seems like yesterday that Jennifer spoke to a local service club about opening her business, 2016 marked her 10th anniversary. As a next step in her career, Jennifer wrote a book and is embarking on a speaking career to talk marketing to small businesses in small towns. The book is anticipated to be published in Spring 2017. Speaking engagements are ongoing. Email Jennifer to reserve either.