Blog: In Layman’s Terms

More tips and thoughts for your small business success

In Layman’s Terms is additional free content you can access. The topics here will be of interest to small businesses, non-profit organizations, charities, individuals, municipalities, and many others. Marketing has an impact across many areas of your organization, as you’ll discover here.

There are some good takeaways here that, like the book, can be implemented right away.

Getting Beyond the Talk-a-Lotters

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How to Get Good Marketing Advice

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The Buying Experience from the Customer’s Viewpoint

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How To Make Time for Marketing

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Trust Your Instincts When Seeking Advice

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Make It Easy For Your Customer

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