The Strategy + The Action
Onboard the expertise and someone to manage it
Access marketing leadership as you need it, in a way that fits your business operations and your budget. Some of the benefits of fractional or contracted marketing services include:
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Consolidate tasks by having one person handling a variety of work
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Decrease the time key people spend on work that is not the best use of their time or skills
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Centralize processes that make marketing and communications easier to manage
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Refocus tasks so work is not being duplicated and deadlines are being met
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Advise on marketing options that work for the business, and elevate current marketing to work better for the business
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Map solutions across different areas of the business to make processes more streamlined
Where Do You Need a Solution?
Here are some ways Jennifer has solved problems and devised solutions for clients:
Created Opportunities to Attract New Customers
A business wanted to attract a new group of customers but couldn’t figure out how to reach them in a way that yielded results. We leveraged the customer base they did have, people who were already happy customers, to help connect with the new customer segment the business wanted to attract. The strategy not only reached the new customers, but reduced the amount of money being spent on marketing efforts that were unproductive.
Coordinated an Expansion From Side Hustle to Full-Time Business
A client had built a strong side hustle and wanted to expand the business to support her family. She tried to emulate what other businesses were doing and spent a lot of time and money on things that didn’t produce any results. We explored a niche opportunity to expand the business, resulting in a sustainable customer base that provided a full-time income, allowing her to leave her corporate job.
Headed a Campaign to Change Public Opinion
A development project deemed controversial by the media was making it difficult for a client to secure important partnerships. In trying to educate the naysayers, the opposition to the project only continued to grow. We shifted the focus to educate a different segment of people and leveraged their networks, resulting in a complete reversal in public opinion and the project securing needed partnerships.
Delivered a Winning Recruiting Strategy
A professional services firm was struggling to hire for key roles in the organization. Despite modeling their recruiting efforts after other successful peers, they could not attract the right candidates for the roles. We developed a customized strategy to highlight their strengths, exceeding the firm’s expectations in candidate interest, allowing them to fill roles more quickly and sustainably.
Streamlining Processes to Reduce Time and Expenses
A business had a group of several contractors and staff to handle a variety of marketing needs. However, there were certain skills lacking in the group, and no distinct leader, as everyone had a specialized function. While streamlining the process, the company reduced outside help, alleviated responsibilities from staff, and quickly saw results through centralized leadership with expertise in a number of areas.