About Jennifer

Competitive Spirit In Golf and Business

When Jennifer was 18 years old, she was recruiting to the Campbell University women’s golf team in Buies Creek, North Carolina. She was the first recruited player for the women’s NCAA Division 1 women’s squad and graduated with a slew of Top 10 finishes, including Big South Conference Champion. She also earned a degree in Mass Communications, and returned to her hometown of Pembroke, Ontario, Canada upon graduation.

Following two years of working in advertising and playing amateur golf, Jennifer turned professional with the PGA of Canada and went to work in the golf industry. She was 1 of 100 women professionals, and she moved up the ranks at semi-private and private clubs, earning her Class A status, while competing on the Canadian women’s tour. She also had the opportunity to work for a golf course developer and see the business from the initial stages.

A change in head professionals at the club she was working at resulted in her not being retained for the following season, as the new boss didn’t want any women working in the pro shop. Although stunned at the admission, it opened the door for a change that would lead her to a rewarding career, both on and off the golf course.

Becoming an Entrepreneur

In 2006, Jennifer launched her own business, Forward Thinking, a marketing consulting company. Like many people who choose to start their own businesses, she wanted to do the work she was good at, get paid for her value and be in control of her life. While she succeeded in those areas, she also learned the challenges of being self-employed, which only pushed her harder to be successful.

She always notes that it was the skills she honed in competitive golf that drove her through the hard times in business.

Throughout her small business career, she worked with a variety of clients, ranging from solopreneurs to multi-national businesses. A strong researcher rand relentless solution-finder, she quickly became the go-to person for finding ways for clients to achieve goals, often at a higher level than they had anticipated.

In addition to consulting, she was the first to seize online opportunities for businesses in recruiting and communications. She also published two magazines that served to elevate clients in industries that needed marketing vehicles that had not yet been developed.

Becoming an Author and Speaker

As her experiences grew, she noticed that many small businesses were struggling with the same marketing challenges, leading her to publish her first book, Forward Thinking for Your Business, in 2023. She earned several awards for the book and was than moved towards a speaking career. Her signature keynote is entitled, “Think Like a Pro: Use Professional Golf Strategies to Drive Results in Business.” She has keynoted across North America and headed national small business events.

In 2025, she published her second book, Forward Thinking for Future Entrepreneurs, filled with insights for people wanting to start a business and based on real-life experiences from her consulting work and her own entrepreneurial journey.

Jennifer’s role in working with clients is to see their potential, show them what’s possible and find a way to help them realize that potential. It’s a strategy someone had for her during her college golf days at Campbell University.

Her Campbell University golf coach tells a story of how Jennifer had a rough freshman year on the golf team and was struggling in competition. “She wanted me to know that she was better than that. And you could see it. You could see it. A little more than two years later, she’s tied for the lead for the conference championship. We have a sudden-death playoff and she wins, so she becomes the Big South Conference Player of the Year.”

Having someone see your potential is one thing. Convincing them to work towards it another thing. Celebrating the success of both commitments is the best part, on and off the golf course.

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