A Speaker Who Understands The Small Business Audience
Giving entrepreneurs the strategies they need and the motivation to keep going
Jennifer is a marketing advisor who launched her business following a career in professional golf. When pro golfers compete in a tournament, they don’t just show up on the first day and play. They’ve studied the course and built a strategy for their strengths to use in competition. The same applies to business. Use this unique insight to be more competitive, find more opportunities and build the business you know is there.
Keynotes & Main Talks
Think Like a Pro: Use a pro golf strategy to drive marketing results for your business
Golf and business are great partners, whether you’re building client relationships, supporting a charity or hosting a social event. There’s one more way the two go together: strategy. Go inside the ropes and learn how the competition strategy pro golfers use can work for business marketing. Make better decisions, so you can stop guessing at what might work and start moving forward with what will work. The results include:
- Saving money by knowing what marketing options work for you
- Being confidently in control of marketing so you can get the results you want
- Eliminating reaction-based decisions and guesswork, which leads to poor outcomes
- Save time with a proven framework you can build on year after year
After this session, you will have a strategy outline to use in your business. No more guessing about marketing. Invest in what you know will work.
Playing Through the Status Quo: A strategic way to think about the risks and rewards of how to grow your business
On the golf course, you face risk-reward situations. Do you go for a certain shot or do you lay up for a more conservative play? Businesses also face these situations, especially when deciding how to grow the business. Think like a golf pro and use Jennifer’s framework to separate yourself from the competition with solid, sustainable and smart marketing choices. This framework has been used successfully to:
- Create opportunities to generate additional revenue
- Elevate a business position so competitor tactics are irrelevant
- Expand a customer base or develop a new customer segment
When you know what’s possible in your business, you can think more actively about the opportunities you want to pursue. Businesses should always be building new status quo positions to increase their competitive advantage and value.
Golf and Marketing For Women: Learn strategies from a professional woman golfer to recognize opportunities to create a more competitive business through marketing
The game of golf and the game of business have both evolved for women. There are more opportunities, better tools and an empowered interest that is driving women to explore their capabilities. Part of this evolution is understanding how women can have greater control over business growth by investing in the same strategy the golf pros use to further their careers. Using the framework of a golf pro turned entrepreneur, learn how to:
- Turn perceived weaknesses into strengths
- Achieve success despite outside factors that you can’t control
- Tap into areas that are being ignored by traditional marketing
The “women’s tee” has now become known as the “forward tee” and that’s appropriate as women are poised to move forward not only on the golf course, but in business. Let’s do it!
Workshops
Book Jennifer for a workshop where attendees walk away with actionable tactics they can apply immediately in their businesses.
What Club Should I Hit? Choose the best assets to build your marketing strategy
Choosing the right club to hit is a strong factor in determining the outcome of your shot. The same happens in business. Choosing the right assets that will help your marketing is a major factor in whether you achieve success. In this roll-up-your-sleeves workshop, attendees create the asset list that will lead them to developing a game plan to have better results in marketing.
This workshop involves maximizing the assets you have and how to onboard new assets that become part of your foundation for future growth. It gets business owners out of the rough with so many marketing tactics to choose from, and into the fairway with clear choices that work to their advantage.
What attendees will learn:
- What is an asset for your business and what isn’t
- How to get an asset to do more for you
- Where you can find the assets you need
- How to make decisions with confidence
Front 9 Marketing: Creating a one-page marketing plan
A round of golf is 18 holes, comprised of the front nine and the back nine. In this workshop, Jennifer caddies you through the front nine with an overview of the nine elements that go into a marketing plan, and how to decide which ones you will use. Attendees edit and tweak their decisions and the end result is a 12-month marketing plan that fits on a single page. The easier a strategy is to follow, the more likely it will be followed.
What attendees will learn:
- The 9 elements of a marketing plan
- How to make the best choices for your business budget and needs
- What determines a marketing idea is right for the circumstance
- When to adjust the plan
- How to use the plan to move forward in the future
From the Range to the Course: Tips for new and emerging entrepreneurs that help you get a good start in running your business
In golf, whenever you have the chance to warm up on the range, you should take it. Get your mindset in the right place, stretch out the swings and be more prepared once you hit the course. When you’re starting a business, or you are new to being a business owner, knowing a few tips from someone who has already had the startup experience can help you avoid some mistakes you might otherwise make on your own. That’s especially true for marketing.
Marketing is what drives customers and revenue to your business, so having good advice on how to appeal to your customers is critical to your success. Why make all the mistakes yourself when you can avoid some and propel your business forward faster and with more success?
What attendees will learn:
- Key elements that impact your marketing strategy
- What you need and what can wait
- Areas to spend your time, and areas to spend your money
- Common errors new businesses make and how to avoid them
The Marketing Scramble: Marketing strategies for non-businesses
A golf scramble is when everyone on your team hits a ball, you choose the best result and then everyone hits again from the best spot. If you have played in or run a golf tournament, this is likely the format you have used. In marketing your organization, you also want to use the strategies that can lead to your best results.
This workshop applies the entrepreneurial marketing strategy to non-businesses who want to benefit from forward thinking ideas while being compatible with the focus of the organization. This workshop is about building awareness in an authentic and sustainable way, and providing your organization with a foundation from which it can grow.
What attendees will learn:
- What elements make for a good marketing strategy
- How to think in ways that expand your opportunities
- How to uplevel events to maintain interest
- How to engage your team of volunteers and staff
- Ways your organization can be more impactful with marketing
Looking for something more? Marketing impacts many areas of a business, from recruiting to customer service. Let Jennifer know your needs.
Book the Speaker and the Author
Provide attendees with more marketing impact
Add value to your event by sending attendees home with the easiest and most implementable read in marketing they will ever own. This book gets to the point on some common topics that business owners struggle with whether they are rookies or veterans. Book signings can also accompany your event.