100% Lived Experience

No borrowed information. No theories. Just real life.

There are some insights you can only get when you learn from someone who has been in your shoes. That’s when game-changing outcomes happen. Jennifer is someone who “gets it” for small business, and speaks from real experience. She’s in the trenches with small business owners everywhere and she makes an impact.

Think Like a Pro: Use pro golf strategies to drive results

Signature Keynote

When professional golfers compete, they don’t just show up on the day of the tournament, tee it up and hope for the best. They have been to the course in advance and mapped out a strategy to give themselves the best chance of success. Businesses can do the same.

This keynote uses the C.LU.B.S. framework, a game plan built on how to get results. It’s what Jennifer uses with clients, in her own business, and on the golf course. It prepares you to assess opportunities more accurately, choose marketing elements with more certainty and achieve results more quickly. Customized for the audience, and sharing real-life outcomes, this golf and business combination provides straightforward actions that move decision-makers into a better position to score. An excellent keynote to set the tone for any event participants to get the most from their event experience.

Marketing to Recruit: Employees, Members, Volunteers, Engagement

When you’re recruiting,  you’re marketing, yet most game plans to attract people or encourage feedback don’t implement any marketing techniques. Jennifer shares real-life experiences of working in all of these areas, and the results that come from building strategies that focus on the results you want.

Customized sessions to focus on:

• Recruiting employees. Jennifer shares 18 years of running a job board, writing thousands of job postings and working individually with employers who onboarded great candidates.
• Recruiting members. As a member and as a membership chair, Jennifer shows how marketing can elevate an association’s value to attract and retain members by leveraging the assets you already have at your disposal.
• Recruiting volunteers. What influences someone to volunteer with an organization and what turns them away? Speaking from a volunteer and someone who helps recruit volunteers, Jennifer shares some real-life insights that can change the game.
• Recruiting engagement. This is a session focused on how to encourage people to want to give their ideas, suggestions, and top-level work ethic to an organization that truly appreciates that commitment. It’s about how leaders can pull the best out of others and create an environment where everyone feels valued.

Playing From The Tips: A session for high-performers

In golf, the “tips” are the back tees – the most challenging to play. The average person will never play the tips, but for those who are enticed by the opportunity to push their skills to the limit, this is where they tee it up.

High-achieving people often feel isolated because peers don’t understand why they push themselves so hard. The motivation for high achievers is often an internal competition; a silent, yet burning desire to pursue a better result. All around them are strategies and tactics to elevate the average, yet there is often nothing to motivate the already high-achiever. Now there is.

This is a lived-experience strategy session for people who are their own greatest competitor and who want to feel connected in that persistence. A combination of elite sport, performance psychology, entrepreneurial drive and real-life resources, this is a session that will scare most people, but where high-performers will thrive.