She has done the work

Marketing to Recruit Series

Recruiting Employees

When you’re recruiting employees, you’re marketing. Your goal is to position your employment opportunity in such a way that it attracts the people who can help move your organization forward. Jennifer has been helping employers recruit successfully by elevating their job postings through marketing. She has firsthand results of how applicants react to the postings and how employers benefit. When an employer puts a job posting out to the world, they are marketing themselves, and most are not doing it in a way that drives the outcomes they want.

This session takes you inside the marketing assets for recruiting and shows employers how to leverage what they offer in a way that elevates their job opportunity above the competition.

This session is geared to businesses and organizations that want better results when recruiting employees.

Recruiting Volunteers

Being able to tap into volunteer expertise is a key deliverable for many organizations. Whether you need volunteers to assist with a specific project or people to commit to a board position, you want to attract the people who help your organization achieve goals and thrive in the future…and to do it for free. While many organizations assume they are suffering from a lack of volunteers, there are people looking to contribute their time, but nothing is catching their interest. You can bridge that gap with marketing.

Having worked with hundreds of organizations that are facing an aging volunteer workforce, a lack of volunteer commitment or simply a lack of volunteer interest, Jennifer brings the marketing angle to successful recruiting. You can get the people you need when you understand what they want to come participate with you.

This session shows how organizations are missing ways to attract volunteers, and shows you how to use marketing to increase success with recruiting volunteers.

This session is geared to nonprofits and charities that are struggling to recruit volunteers, including board members.

Recruiting Members

Memberships are the lifeblood of associations. You need members to pay dues, attend events and contribute to the future of the association. Recruiting members is a continuous process, and it can be exhausting trying to dream up events or features that will boost numbers. This is where marketing comes in: what if you could know what would make you more appealing to current and potential members?

This session provides you with information that your current or prospective members may not be sharing about what they value, and shows you how to deliver to them sustainably and consistently. You may already have everything you need, it’s just not being marketed in a way that is garnering attention. Or, you may be spending money on new assets that can’t deliver what you need for your organization.

This session is geared to associations and organizations that want to recruit and retain members in a financially sustainable way.

Recruiting Engagement

Many businesses and organizations know there is more potential within their people than what they’re getting out of them. But how do you recruit engagement? How do you make people want to give more because they want to give more?

This session is not about benefits or perks, pay rates or seniority; it is about how to encourage people to want to give their ideas, suggestions, and top-level work ethic to an organization that truly appreciates that commitment. It’s about how leaders can be more than people who give instructions; they can be people who pull the best out of others and create an environment where everyone feels valued.

This session is geared to elevating employee engagement, developing emerging leaders and enhancing the roles of established leaders in workplaces that are positively-intentioned at their core.

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