Blog: In Layman’s Terms

More tips and thoughts for your small business success

In Layman’s Terms is additional free content you can access. The topics here will be of interest to small businesses, non-profit organizations, charities, individuals, municipalities, and many others. Marketing has an impact across many areas of your organization, as you’ll discover here.

There are some good takeaways here that, like the book, can be implemented right away.

It Can Cost Everything or Nothing

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The Secret Sauce To Grow Your Business

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How to Think About Starting a Business

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When Business Slows: How to keep focused

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How Marketing Extends Department Lines

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Time Management: You’re Doing More Than You Think

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Being Consistent: A Tale of Two Coffee Shops

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Marketing Doesn’t Work for Me…or Does It?

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Getting Beyond the Talk-a-Lotters

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How to Get Good Marketing Advice

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The Buying Experience from the Customer’s Viewpoint

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How To Make Time for Marketing

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