A Speaker Who Understands The Small Business Audience

Workshops

Book Jennifer for a workshop where attendees walk away with actionable tactics they can apply immediately in their businesses.

Knowing Your Assets: How to use what you have and onboard what you need to succeed in marketing, recruiting or other areas of growing your business or organization

Choosing the right club in golf is a strong factor in determining the outcome of your game. The same happens in business; the right marketing asset, at the right time, is a major factor in business success. Based on the Think Like a Pro keynote, attendees in this workshop create an asset inventory of assets they already have, assets they can maximize and assets they need for current and future growth.

Participants leave this workshop with:

• A list of assets to drive marketing results
• New ways of thinking about marketing tactics that save time and money
• More confidence and less stress around marketing decision-making
• A valuable business-building tool they can implement immediately

Instead of guessing at what marketing tactics to use, make better decisions based on the assets you already have and the marketing options that will further your strengths. Choose what works best for your business and save time and money doing it!

Note: This workshop works for small business owners, non-business organizations (charities, nonprofits, etc.) and recruiting.

Elevating The Job Ad: Use marketing strategies to create a job ad that conveys what you need and attracts who you want

To solve a recruiting problem for employers in her region, Jennifer created an online job board that allowed local job opportunities to be accessible anywhere in the world. With strategically designed sections required for job postings, Jennifer led employers to provide certain key information that marketed the job more effectively, while still conveying the information employers needed.

Having assisted with more than 10,000 job postings, and consulting with employers directly to build a recruiting strategy, Jennifer shares valuable insights in this workshop, including:

• Key details that need to be in your job ad
• How to highlight your strengths to compete with similar opportunities
• Ways to evaluate opportunities when promoting your job openings
• How a potential applicant navigates your job ad
• Where to adjust other aspects of recruiting to drive better results

A job ad is often the first impression someone has of what it might be like to work for your organization, and first impressions are important. Participants complete this workshop with everything they need to compose a job ad that represents the organization authentically while also appealing to a potential employee.

Creating a Self-Awareness Strategy: Use the life you’ve lived to build the life you want

Whether you want to change careers, start a business or make another important change in your life, it’s easier to do when you have a strategy to support your decision. Strategies build confidence and reduce stress, which makes decision-making easier to accomplish.

Jennifer shares examples of her experience in becoming more self-aware of her strengths and challenges, and where they both played a role in building her strategy. This is a workshop about how to consider your lived experiences and think about them in a way that moves you in the direction of where you want to go.

For example:

• Using every piece of life experience to your benefit
• Discovering strengths by increasing self-awareness
• Turning perceived weaknesses into areas that contribute to your strategy
• Knowing the resources that could benefit you and how to find them
• Being equally honest with your excitement and your concerns

Making a big change can seem risky at the outset, but when you have a strategy backing you up, you move into the position of making an educated decision. Whether you decide to make the big change you’re thinking about or not, the self-awareness you gain will benefit every aspect of your life.