A Speaker Who Understands The Small Business Audience
Giving entrepreneurs the strategies they need and the motivation to keep going
Jennifer is a marketing advisor who launched her business following a career in professional golf. When pro golfers compete in a tournament, they don’t just show up on the first day and play. They’ve studied the course and built a strategy for their strengths to use in competition. The same applies to business. Use this unique insight to be more competitive, find more opportunities and build the business you know is there.
Keynotes & Main Talks
Think Like a Pro: Use a pro golf strategy to drive results
Golf and business are great partners, whether you’re building client relationships, supporting a charity or hosting a social event. There’s one more place where the two merge: strategy.
When pro golfers compete in a tournament, they don’t just show up on the first day and play. They’ve studied the course and built a strategy for their unique strengths to use during competition. The same applies to marketing and growing your business. Learn the competitive strategies pro golfers use and how they can work for you.
You’ll learn how to:
- Stop guessing at what marketing tactics to use
- Save money by knowing what marketing is worth your investment
- Save time with a framework you can build on year after year
- Get the business results you want
You’ll also find this session can be easily applied to other areas of your business. When you do things in a strategic way, you can achieve at a higher level.
Note: This keynote can be customized for small business, human resources organizations, non-profit achievement and leadership.
Workshops
Book Jennifer for a workshop where attendees walk away with actionable tactics that can be applied immediately
Knowing Your Assets: How to use what you have and onboard what you need to succeed in marketing, recruiting or other areas of growing your business or organization
Choosing the right club in golf is a strong factor in determining the outcome of your game. The same happens in business; the right marketing asset, at the right time, is a major factor in business success. Participants leave this workshop with:
- A list of assets to drive marketing results
- New ways of thinking about marketing tactics that save time and money
- More confidence and less stress around marketing decision-making
- A valuable business-building tool they can implement immediately
Note: This workshop works for small business owners, non-business organizations (charities, nonprofits, etc.) and recruiting.
Marketing to Recruit: Use marketing strategies to create a job ad that conveys what you need and attracts who you want
After attending a workforce development session where employers complained about being able to attract qualified candidates to their small town community, Jennifer Layman designed and launched the region’s first online job board as a solution. She made it easy for employers to use, offering to write the job ad for them, thereby ensuring she could elevate the marketing elements of the recruiting effort. The result? 17 years later, it remains the most referenced job board in the region, despite there being more than 25 other free options.
Jennifer has worked individually with employers to uplevel their hiring efforts through marketing strategies that target recruiting. The goal is to position your opportunity in the best possible way in order to attract the kind of candidate that can be successful with your organization. The goal is not just to hire, but to hire well. A strategy can help you achieve that.
Customized Strategy Workshops
A strategy is the way to a better result, whether you’re dealing with attracting customers, growing a business, building organizational awareness or any other growth initiative. Talk to Jennifer about customized workshops.
Book the Speaker and the Author
Provide attendees with more marketing impact
Add value to your event by sending attendees home with the easiest and most implementable read in marketing they will ever own. This book gets to the point on some common topics that business owners struggle with whether they are rookies or veterans. Book signings can also accompany your event.